• Higher Grade (600+) steel of superior and consistent quality
• The low carbon level and high physical properties of MS Life Steel bars enhances elongation and provides better safety from earthquakes
• MS Life Steel’s Fe600 rebars offer characteristic elongation of 16% (min) leading to better ductability
• Unique rib pattern design makes the bars bond well with concrete resulting in a sturdy foundation
• Advanced technology used in the manufacturing of MS LIFE 600+ ensures the perfect ring formation across the bar to give it that perfect grip
• Higher strength requires less bars (section area) to carry similar loads resulting in less congestion improving the quality of construction
• Using Fe600 reduces Steel consumption by 15%
• Less steel to handle implies a reduction in labour costs by 15%

• Adopting German technology, MS life Steel is the first to introduce 500 grade TMT bars followed by 550 and 600+ grades across South India
• State-of-the-art lab for stringent and continuous testing of raw materials and finished products
• Use of world class rolls for best finish
• Use of Program Logic Control System and Auto Water System for spraying water at high pressure to reduce the temperature to 200°C from 1000°C
• Pioneers in using the PUC technology to acquire desired temperature which helps attain higher yield strength
• Automated Cut & Bend machines to customize the lengths and bends to required angles, in order to meet the customer’s requirements
• Use of Latest Italian technology in the Cut & Bend mill for better accuracy and reduced cost and time
• Better management of inventory due to reduced material wastage and production costs apart from ensuring aesthetically superior clean and strong bars, which are made available right at the site
• Direct charging avoids emitting of poisonous gases through reheating process
• Adopted processes to stop harmful gases, for a zero pollution factory.

• Main raw materials including Coal and Iron ore are sourced from world’s best mines including South African and Australian mines
• The use of virgin iron ore coupled with the extensive metallurgical processes ensure that the steel is clean and is free from harmful elements like Sulphur and Phosphorus
• Drinkable RO water is used for quenching for rapid cooling of TMT bars in the water to obtain certain material properties
• The superior rolling process adopted by MS Life Steel ensures that MS Life Steel TMT bars have controlled size tolerance and best in the industry rib pattern to ensure better bonding between cement and concrete
• The efficacy of rib pattern is determined by a quantity known as the A/R Ratio thus resulting in the best bond between steel and cement
• Better corrosion resistance
• Superior flexibility, ductility and bendability
• Long lasting
• Perfect sectional weight, length, size and standard dimensions at all times
• Every consignment carries a Certificate of authenticity ensuring that only the best in the class quality product is delivered to clients
• Associated with projects of national importance like the Bengaluru International Airport, Hyderabad Airport, Gangavaram port, Krishnapatnam port, Hyderabad Outer Ring Road, Hyderabad Metro Rail, and other mega power plant projects, national highways, major irrigation projects and more
• Star Export House certified company (2006-2009)
• Awarded “The best Steel” by the Ministry of Commerce and Industry, Govt of India
• Bureau of Indian Standards certified
• ISO 9001-2000 certified
• The chemical compositions and physical properties of MS Steel TMT Bars are far exceeding the IS 1786/08 Standards for quenching to achieve uniform ring formation

• Online pricing
• Per piece selling – value for money, avoids unfair trade practices in weight.
• Maintenance of fresh stock with section mix
• Wide range of quality tested products starting from 8 mm to 32 mm diameter
• Timely delivery due to excellent vehicle placement across South India
•Every consignment comes with a convenient packaging that carries the brand name, ISI mark and embossing of section grade on on every rod along with test certificates
• Easy availability owing to a strong network of more than 750 channel partners including 100+ exclusive channel partners covering entire South India

With increasing importance placed on sustainable development, we have spearheaded programmes that contribute to a stable tomorrow. Our efforts encompass several initiatives such as-

• Waste-heat recovery facility for recovery of waste-gas heat from the blast furnace to improve energy efficiency
• Zero pollution factories
• Responsible waste handling by recycling/reusing 80% of the solid waste. The remaining 20% is used to fill low-lying areas and for peripheral road construction
• Effluent Management by treating and recycling waste water with the best available physio-chemical methods thereby reducing the level of pollutants discharged in waste water streams.
• Waste water from the coke plant is treated biologically where organic pollutants are oxidised and decomposed by micro-organisms
• Green cover around factories by planting 10 lakh plants
• Water conservation efforts by installing large scale rain water harvesting structures along with ground water recharge facilities
• Water recovery and recycling
• Water footprint assessment and reduction exercises
• Artificial recharge of ground water
• Zero water discharge
• These water conservation efforts have resulted in savings of surface runoff water while also leading to a gradual and steady rise in the ground water table in the project sites and in and around the downstream villages.